How to Capture Holiday Content That Feels Fresh (Not Forced)

The holidays are full of sparkle, joy, and cozy vibes, but let’s be real, sometimes holiday content can start to feel… predictable. Every year, we see the same props, poses, and Pinterest-inspired setups making the rounds. But your holiday content doesn’t have to blend in with the crowd. With the right approach, you can capture photos and videos that feel genuine, inspired, and totally you.

At Studio Next Door, we’re all about creating content that feels natural yet intentional. (Especially during the busy holiday season.) Here’s how to make your next holiday shoot stand out from the rest.

1. Start with Emotion, Not Aesthetic

Before you start pulling out the garland and fake snow, think about the feeling you want your content to convey. Do you want it to feel nostalgic and cozy, or bright and modern? Maybe your goal is to show authentic family connection, or to highlight your brand’s personality in a festive way.

When you focus on emotion first, your visuals automatically feel more genuine. Think: laughter between takes, candid decorating moments, or your team sharing cocoa around a styled table. Those are the shots people remember.

2. Keep It Simple with Seasonal Touches

You don’t need to overhaul your entire brand aesthetic to make your content feel festive. Instead of red-and-green overload, try subtle hints of the season— a cozy blanket, a cup of cocoa, twinkle lights, or metallic accents.

If you’re booking a studio session, bring props that complement your brand colors or existing content style. Mixing minimal décor with natural lighting creates timeless photos that feel festive without feeling forced.

3. Mix Posed with Candid Moments

Perfectly posed shots have their place, but the real magic happens when you relax and have fun with it. Whether it’s kids giggling during a family session or a small business owner wrapping gifts between laughs, those authentic interactions bring your holiday content to life.

Pro tip: If you’re shooting in a studio, plan a few “activity-based” moments. Think… decorating cookies, wrapping presents, or sipping hot chocolate, to help everyone loosen up naturally.

4. Switch Up the Setting

You don’t have to shoot every holiday photo in front of a Christmas tree. Experiment with neutral backdrops, lifestyle scenes, or even non-traditional color palettes.

At Studio Next Door, our seasonal setups are designed to inspire fresh creativity while keeping things flexible for your brand or clients. Whether you’re a photographer hosting minis or a business capturing holiday marketing visuals, you’ll find a setup that fits your vibe without feeling overdone.

5. Tell a Story Through Your Content

Instead of just capturing one perfect shot, use your session to create a cohesive story. Mix wide shots, detail shots, and behind-the-scenes moments for a more dynamic feel. This works especially well for Reels and carousel posts, giving your audience a peek into the process, not just the final image.

Think of it like building a mini holiday campaign: start with a mood, add movement, and end with a message.

Ready to Create Holiday Content That Stands Out?

Whether you’re a photographer planning your seasonal minis or a brand prepping for your end-of-year marketing push, Studio Next Door is here to help. Our creative setups and natural light make it easy to bring your festive vision to life—without the cookie-cutter feel.

✨ Book your holiday content session today and make this season your most creative one yet!